Portfolio

10 Feb 2012 No Comments

My TV My Cartoon

Project : My TV My Cartoon
Client : Dialog Telekom

Brief:
Create an engaging platform to promote Dialog TV’s cartoon line up for kids.

Our Solution:
We created an Augmented Reality kiosk for the brand, which was deployed at venues such as exhibitions and fares where the consumer was present. The simple solution activated on hand gestures by participants in-front of a big screen saw their favourite cartoon character coming alive right next to them. Each participant was handed a photograph of themselves with the cartoon character they played with.

Results:
On the second day of deployment the booth gave out 500 photographs within the first 3 hours. Kids were thrilled to see a cartoon character coming alive next to them. They played, mimicked and tried touching and hugging the character. There was much enthusiasm and kids got in line to try out what the booth had to offer.

by ShiftLK in A.R, Portfolio Tags: A.R, Games, Interactive

10 Feb 2012 No Comments

Angry Birds at Retro Night

Project : Angry Birds
Client : Dialog Telecom

[Watch the Video] 

Brief:
Create a consumer engaging activity for the brand using popular culture in a manner that adds value to the brand tag – The Future Today.

Our Solution:
Imagine playing angry birds on a screen that is 1000 times the size of your smart phone screen. Now imagine paying the game without any devices; only using your hands; this was our solution.

We created a solution where the game screen was a life size projection and the participant just had to use hand gestures to play the popular game. The intuitive solution based on motion-censored technology designed by us was a simple set up that could be deployed almost anywhere.

Results:
The game was popular in every event it was deployed, amongst the young and not so young. Since players found it fresh and interesting many played it multiple times. The game station was always busy and was played more than 1000 times at popular events.

by ShiftLK in A.R, Portfolio Tags: A.R, Games, Interactive